Pay Per Click Advertising for Small Business
You may not have thought about advertising with Google before, you may not have even known it was possible. But in our experience a carefully crafted Google Adwords Campaign can bring qualified leads to your website which result in conversion levels that paper directories can only dream of.
Fab Web Design are highly experienced in designing, monitoring and reporting on Adwords Campaigns that maximise your investment and bring real value to your small business.
What is an Adwords Campaign?
When a user enters a search query, for example "wedding gifts" Google returns a set of organic and sponsored listings.
Organic listings are free and Google does it's best to produce relevant and high quality listings; ranking sites according to this criteria.
By contrast, sponsored listings are paid for through Google's Adwords product. Sponsored listings can be a highly effective way of getting your site in front of a larger audience and involve setting up a campaign where you decide how much you are willing to pay each time someone clicks on your ad (which takes them to your site). How much you pay per click depends on many things including your keyword quality score, how well your site converts leads, what your competition is up to and other variables.
That all sounds very complicated
Managing an Adwords Campaign is a skilled business and there are many factors which can influence the performance of your Ads. Constant monitoring and tweaking is required to ensure that you're not paying for clicks that don't convert. Fab Web Design can manage your Adwords campaign for just £85 per month - leaving you free to get on with you what you do best. You set a monthly budget with Google for your clicks and pay them directly.
What about set-up?
For a small fee of £75 we'll set up your Adwords Account and create your ads. This fee includes all keyword research and the creation of up to 6 Ads. You can stop anytime you like, just give us 2 weeks notice.
How will I know if it's working?
Aside from the obvious in terms of calls and online conversions, we'll give you weekly reports - highlighting any issues and monitoring and adjusting your campaigns to maximise performance.
Contact Fab Web Design to find out more or for an informal discussion.