Improve Your Search Engine Optimisation in 8 Simple Steps

Get the right content

Content, content, content.... Wherever you go on the internet you'll find someone telling you how important good content is. But what is it exactly?

Good content is defined by the readability and relevance of text to a given target audience. In SEO circles good content is also defined by the subtle ways that important keywords can be used throughout your text to improve your optimisation. Start by creating copy that your audience will engage with, and only when this is complete, brainstorm to identify the search terms (or keywords) that users are likely to use when searching for products like yours. Once you have your golden keywords, spread liberally, sensibly and judiciously throughout your website content. If you need some help creating Fab website content then contact Fab Web Design.

Perfect your page titles

Search for "untitled document" and you will find close to 38 million results - most listing sites where web owners have forgotten to give their pages a title. Search engines place a lot of emphasis on titles when establishing relevance so make sure you don't forget - and be sure to include your best keywords in the descriptions..

Use clear navigation

Clear navigation is not only essential for your users but it also makes makes life easier for search engine robots. Make sure that users can access every one of your pages no more than 2-3 clicks from your home page. Robots rarely index further than this so all your great content could be wasted. A site map can be a valuable tool here.

Don't binge on Flash

Flash content can be a great way to invigorate your site. Just remember that all that lovely text embedded in your graphics is invisible to search engines - duplicate any important text in static HTML.

Beware the log-in

Registration can be a great way to capture your customer details. Unfortunately, search engines find it difficult to index content which can only be accessed through a log-in. If possible find another way to get the information you need.

Make sure your content wears the right tags

Search engines still give greater weight to text that is enclosed within an H1 or H2 tag than plain text. Make sure that your important text is both keyword rich and wearing the right tags. Bold or otherwise emphasised text also gets more weighting than plain fonts.

Make friends with your stats

It is essential that you know where your customers have come from, what pages they viewed on your site and the search terms they used to find you. Knowledge is power and good, informative statistics allow you to make changes to your website that will improve your traffic and sales. Fab Web Design offers free statistics with every hosted package. Contact us for more details.

Avoid Black-Hat Techniques

Black-Hat techniques are the practices that dodgy SEO firms use to artifically boost your search rankings. Keyword stuffing, cloaking and dubious redirects are just some of the methods used. Beware, search engines are getting ever more smart and you could wind up banned.

if you would like us to optimise your site then please contact contact Fab Web Design. Alternatively, claim your FREE website review.